Every year retailers open their doors super early on black Friday and offer their customer some truly incredible deals for some of the most coveted items on their lists. And while most of these deals are legitimate ones, other have proven over the years to be nothing more than regular sales wrapped up in different packaging. To help you figure out which deals are good and which you should pass on, in this article we have put together a few things that black Friday retailers don’t want you to know about their sales.

  • Most of the time, discounts are inflated

The best thing that you can do when looking at black Friday sales is to pay as little attention to the supposed percentage of the discounts as possible because they don’t always reflect the actual discount of the product in the right way. Instead, you should always judge the value of a product that you are interested in based on the sale price and how that price compares with the price of that same item at other stores, online and so on. The reason for this is that retailers often inflate the amount of certain black Friday sales offers in order to make the deals appear way better than they actually are.

  • Read the fine print

Something that some retailers love to do is really complicate certain black Friday sales by making them extremely difficult for customers to actually claim them. Sometimes the sales that they offer only last for a few hours and then they go back up to their original price, sometimes you can get an item for a discounted price only by purchasing a certain amount of non-discounted items first. That is why it is very important for you to pay attention to the fine print that they usually put at very bottom of their black Friday ads.

  • There aren’t that many doorbusters

Seeing that a retailer is offering a dooruster item as a part of their black Friday sales is a great way to get people excited, but the truth is that the reality of actually getting your hands on these items is a very difficult thing to do indeed. Most of the times retailers will indicate that these come in “limited quantities” and that means that if you don’t secure a spot at the front of the camping line in front of the store, you will most likely have no chance at getting your hands on any of these deals.

Making sure that you read the ads through is key. These tips indicate only a few of the things that you really need to pay attention to, and believe us when we say that there are many more of these out there. So next time you hit that black Friday sale, make sure to outsmart the retailer as much as you possibly can.

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